In a nutshell, we are shoe fans with a passion for fit and foot health. The most important part of our body is the foot and yet most people put their feet through daily torture by wearing incorrect footwear. Our mission - to get the right shoe on the right foot.

Every person who visits our store receives a complete foot analysis including a digital scan of the foot (see picture below) that helps us determine what is happening with your feet. Doctors tell us that 85% of America is wearing the wrong size shoe - we tell them the other 15% shop with us at one of our stores. 

Here the interview that Matthew Hudson gave to the National Association of Retail Managers.

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